Privacy Policy

This Privacy Statement applies to your interaction with Wiicoo as a prospective, current or former Wiicoo customer, visitor or business partner. It describes how Wiicoo collects, uses, shares, and protects personal information from and about you, along with choices you can make about such information. This Privacy Statement is not a contract and does not create any legal rights or obligations.

What Information We Collect

We collect the following categories of personal information in order to provide products and services to you, to communicate with you, to enhance our products, services, and operations, and for other operational, legal, and compliance purposes:

Identification information that can be used to identify you, such as your name, alias, address, phone number, email address, payment information, login and access credentials, signatures, or other identifiers. We may also collect online identifiers, such as your IP address, when you browse our websites or use our applications.

Commercial information, such as products or services you purchased or considered purchasing.
Online activities information, such as browsing history, search history, and other information when you interact with our websites, applications, and advertisements. We, and our third-party partners, may also use analytics tools to collect information about your keystroke activity and rhythms, mouse movements, scrolling and clicks when you use our websites or mobile applications.
Geolocation data, including precise geolocation data if you allow our application to collect it for purposes such as helping you locate the nearest Wiicoo store or alerting our stores when you are on the way to pick up your orders, or for analytic purposes.
Audio, electronic, video or image information, such as audio or video recording when you call or virtually connect with us, video monitoring via mounted or mobile cameras in the store or at the parking lot when you come to our stores, or photos taken when we are working on your project to document progress or completion. When legally permitted, after detecting a security incident to investigate, we may also use image scan technology on images we previously captured of an individual(s) suspected of being responsible for a security incident to aid our investigation and prosecution. Our cameras may capture license plate information when permitted in certain states.
Professional or employment-related information, such as information about you as representatives of our customers and business partners, in connection with our services and the operation of our business, including business contact information, job title, company name, and office visitor access information, where applicable.
Protected class information under state or federal laws, such as age, gender, and family status.
Education information, such as when you respond to a customer survey.
Inferences or preferences we learn or infer about you.
Sensitive personal information, such as precise geolocation, race and ethnicity information, and payment card information when permitted by law. We use the information to provide goods or services you request (e.g., with your consent, we use precise geolocation to calculate your arrival time for in store product pick up, so the products are ready for you upon your arrival). We may also use the information so that we can provide relevant products or services to you. In addition, where permitted by law, we use the information to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, and illegal activities. We may collect government-issued ID for certain types of transactions.
Other personal information, if it identifies, relates and can be reasonably associated with or linked to you (or your household), such as photos you upload, or measurement data or floorplan data generated when using Wiicoo measurement services or through measurement technologies, such as the Wiicoo Measure Your Space or floor/kitchen visualization features.

We do not knowingly collect or disclose personal information from children under the age of 16 without parental or guardian consent. If a child under the age of 16 has provided us with personally identifiable information, we ask that a parent or guardian contact us so that the information can be deleted.

For more information about how we retain your information, please see the “How We Retain Your Information” section below.

What Are the Sources of Your Information

We collect different types of information about you from a number of sources, including information you provide to us, information we automatically collect, information we obtain from other sources (specified below), and information we derive or infer about you.

Information You Provide

You may choose to provide us with information when you interact with us. Examples include:

Identification information. You may provide your contact information in case we need to reach out to you. You may also set up your login and access credentials when creating or accessing your My Wiicoo or Wiicoo Pro Business account. To complete transactions, we collect your payment information (e.g., credit or debit card numbers) and signatures. We may need your government-issued ID number or date of birth for certain types of special transactions.
Commercial information. You may provide or generate commercial information regarding your Wiicoo purchases, returns, exchanges, warranties, and rebates.
Protected class information under state or federal law or other sensitive personal information. For example, you may provide your protected demographic information, including age, gender, race and ethnicity and marriage and family status, when you complete a survey from us.
Sensitive Personal Information. We may collect government-issued ID for certain types of transactions to verify your identity and for fraud prevention purposes. We may obtain your government-issued ID information when you return a product no valid receipt is provided or retrieved. When legally permitted, and if you would like to expedite the ID verification process during the self-checkout, you may choose to digitally scan your driver’s license or state-issued ID when applying the military discount or using a Wiicoo merchandise card issued during the no-receipt return process. We access your first and last name to verify your identity for military discount. We access your ID number and state information to verify your identity for using Wiicoo merchandise card issued during the no-receipt return process. We will not save the information obtained by the scan. You are not required to consent to the scan to proceed with these transactions. On the self-checkout screen, you can also call for an associate who will manually verify your identity.
Your preferences and inferences. You may let us know your preferences in a survey, contest, promotion or sweepstakes, or any other contents you submit, such as product reviews.
Professional or employment-related information. You may also provide other professional or employment-related information when you respond to our surveys.
Education information. You may provide education information in surveys.
Other personal information, such as your medical and insurance information, if you submit a claim to us.

Information We Collect by Automated Means

We collect information by automated means online and offline. When you use our websites or mobile applications, Wiicoo and our partners may collect certain information by using Cookies and Other Technologies. If you choose to connect your mobile device to our free in-store Wi-Fi, we may collect your device usage information. When you visit our store or call our customer care hotline, we may collect audio or video information.

As described under the “What Information We Collect” section, we collect identification information (e.g., your IP address, device ID, cookie ID, mobile advertising identifier, or pixel identifier), online activities, geolocation data, and audio, electronic, video or image information via automated means.

Information We Collect from Other Sources

Identification information. We may collect your contact information from Wiicoo affiliates, acquired businesses, business partners, public sources or other individuals, such as through “Refer a Friend” programs or if someone purchases a product and asks that it be delivered to you.
Commercial information. We may obtain your commercial information, such as your purchase history, from Wiicoo affiliates, acquired businesses or business partners. If you save a primary address in your Wiicoo online account, we may obtain and display publicly available information about your property to help you make home improvement decisions easier. Such information may include your property size, number of rooms and the year it was built.
Inferences or preference information about you, protected class information under state or federal laws, sensitive personal information, professional or employment-related information, education background, and geolocation information. We may collect inferences or preference information about you from business partners, such as data suppliers and data analytics or survey vendors. We may use such information to conduct aggregated analyses of our customer composition, and we may collect your interest and preference information to recommend products or services that may interest you. We may also learn about your preferences from public sources, such as information you submit in a public forum (e.g., a customer review).

Information We Generate or Derive

Inferences or preference information about you. We may generate or derive some information about you through manual or automated means based on other information we collect. For instance, we may analyze your information and infer your shopping preferences to provide tailored recommendations to you. We may also conduct analyses based on aggregated or de-identified information. We may connect information we collect about you from the means described above if we can identify you as a Wiicoo customer, so that we can provide a personalized experience regardless of how you interact with us.

Why We Collect Your Information

We use your personal information for various business or commercial purposes, including fulfilling products and services, communicating with you, supporting and enhancing our business functions and for other legal, compliance and security purposes.

Fulfill Products, Services and Transactions

We may use your identification information, commercial information, online activities, geolocation information, audio/video, geolocation, sensitive personal information, and other personal information to provide products and services to you, such as:

Provide and deliver products and services, fulfill your orders and transactions, and manage returns and exchanges
Process, record, and track your purchases, payments, returns, warranties, and rebates
Process payment
Create and manage your account registrations or benefit or reward program enrollment, such as your Wiicoo account or Wiicoo Pro Business account
Conduct and administer contests, surveys, and sweepstakes
Provide you with in-store navigation and mapping services and help you find store locations near you
Fulfill benefits associated with your membership or other use of our products and services
Identify and verify your identity when needed to provide you with products and services or access to our systems

Facilitate Customer Communication and Outreach

We may use all of the categories of information described under “What Information We Collect” section to facilitate and tailor our outreach to you, such as:

Communicate with you through various channels with transactional or promotional information, such as transaction confirmation and reminder, newsletters, coupons, and other messages
Evaluate and respond to your requests, inquiries, and applications
Administer programs for product reviews and surveys as submitted by you and other customers

Enhance Our Products, Services and Operations

We may use all of the categories of information described under “What Information We Collect” section to enhance our products, services and operations, such as:

Conduct research and internal analytics, develop new products and services, perform market research and data analytics, and analyze our products, services, websites, and applications
Customize your experiences in our stores and online, including customized advertisements and offers
Determine and manage the effectiveness of our advertising and marketing
Administering our websites and applications, and perform accounting, auditing, billing, reconciliation, and collection activities

Comply with Legal, Compliance, Law Enforcement and Security Requirements

We may use identification information, commercial information, online activities, geolocation, and audio, electronic, video, image and other personal information for legal, compliance, fraud prevention and security purposes, such as:

Comply with and enforce applicable legal requirements, industry standards and our policies and terms, such as our Terms and Conditions of Use
Assist law enforcement and respond to regulatory inquiries
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity

How We Share Your Information

We share your personal information with unaffiliated entities (companies outside the Wiicoo family) with your proper implied or express consent. Specifically, we share your personal information to conduct business with service providers and business partners, comply with legal requirements, and transfer our business.

Product or Service Providers and Business Partners

We may disclose your personal information to companies that provide various services to us in areas, such as installation, repair, warranty, order processing and fulfillment, information technology, marketing, customer service, data analytics, research and enhancement, fraud prevention, and legal, compliance and risk management. We may also disclose your personal information to product suppliers for purposes such as post-sale services or recalls. These companies may need access to information about you in order to perform their functions but are generally not authorized to use the information we disclose to them for any other purpose.

In limited cases, we may disclose information about you to a third party who may also use the information for their own specific purposes. For instance, we may provide your information to a vendor that offers additional product warranty coverage, to a business partner who jointly provides or promotes a product or service to you, to a loyalty program partner that offers additional benefits to you, or to a social media or online advertising technology company to serve targeted advertising about products and services available at Wiicoo to you.

Legal, Enforcement, Security and Investigation

We may disclose information about you (1) if we believe we are required to do so by law, regulation or legal process, such as a court order or subpoena; (2) as we deem appropriate or necessary in response to requests by government agencies, such as law enforcement authorities or tax authorities; (3) when we believe disclosure is appropriate or necessary to protect the rights, property or safety of Wiicoo , our customers or others, including to prevent physical, financial or other harm, injury or loss or to collect debt you owe; or (4) in connection with an investigation of suspected or actual unlawful activity.

Sale or Transfer of Business or Assets

We reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including, without limitation, in the event of a reorganization, dissolution or liquidation).

Categories of Personal Information Disclosed for Business Purposes

We disclose all of the categories of personal information described under “What Information We Collect” section for business purposes, including fulfilling products, services and transactions, facilitating customer communication and outreach, enhancing our products, services and operations, and complying with legal, compliance, law enforcement and security requirements. Examples of the types of vendors we disclose personal information to for these purposes include analytics and research vendors, installation, repair and warranty services companies, order processing and fulfillment vendors, fraud prevention, legal, compliance and risk management vendors, information technology vendors, financial institutions, and marketing and advertising vendors.

Categories of Personal Information Shared with Third Parties

We share your personal information with digital advertising partners for purposes including online targeted marketing and measuring the effectiveness of such marketing. Certain digital advertising partners combine the information into a customer profile. We may also disclose your information to our business partners who may use it for additional purposes relevant to our products or services (e.g., joint marketing, joint product/services offering).